McLaren Automotive today announced that the MP4-12C will find a new home in Geneva, Switzerland, where the carmaker will open a new dealership this autumn, together with British automotive luxury specialist, Autobritt Grand-Pre SA.
The McLaren dealership in Geneva will be located at 2 Rue du Grand-Pre, in the heart of the city, with work on the building having already started. This will be McLaren’s secons Swiss retailer, following McLaren Zurich, which entered service in September last year.
“Autobritt is a company that shares McLaren Automotive’s passion for not just the 12C, but also the special customer experience which goes with it. Its history in racing makes it a perfect fit for our brand, and I look forward to the start of sales in Geneva and adding McLaren to the city’s rich population of sports cars,” said Antony Sheriff, Managing Director of McLaren Automotive.
“Autobritt is a company that shares McLaren Automotive’s passion for not just the 12C, but also the special customer experience which goes with it. Its history in racing makes it a perfect fit for our brand, and I look forward to the start of sales in Geneva and adding McLaren to the city’s rich population of sports cars,” said Antony Sheriff, Managing Director of McLaren Automotive.