Photo: McLaren
After opening a dealership in Geneva, Switzerland, McLaren officials have recently cut the ribbon on a brand new showroom located in Toronto, Canada. Located in a purpose-built ‘facility’, it’s the 10th dealership the manufacturer currently has in North America. The main product to be sold there will be, of course the 458-rivaling MP4-12C, a car which needs no introduction.
Chosen to manage the venture was Pfaff Automotive Partners, a car retail company which also strives for excellence, in the same way McLaren do with their cars. “The McLaren brand has built a legacy of producing superior race cars over the last 30 years. With the entry into the super car retail segment, McLaren is setting automotive history,” said Christopher Pfaff, President of Pfaff Automotive Partners, and went on to say “We are honoured to align the Pfaff brand with a company whose DNA is so strongly rooted in racing and that upholds the same principles of excellence that Pfaff aspires to.”
Canada apparently has special meaning to the British sports car maker, as their F1 team has won the last 3 Canadian GPs, including the one held this sunday, when Lewis Hamilton took the checkered flag first, after having done so again, in 2010.
Canada apparently has special meaning to the British sports car maker, as their F1 team has won the last 3 Canadian GPs, including the one held this sunday, when Lewis Hamilton took the checkered flag first, after having done so again, in 2010.
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