McLaren Opens First Two Showrooms in Germany

McLaren has big plans for its global relaunch, starting with a big dealer network that costs more money than we can comprehend. The company’s first showrooms in Germany were opened yesterday, with McLaren Dusseldorf and McLaren Hamburg set to open their doors in time for the 2011 Formula 1 German Grand Prix, which will take place at the Nurburgring this weekend.

“A total of four dealers in Germany were selected by McLaren to offer the best in customer sales and service for a range of McLaren cars, beginning with the ground-breaking new MP4-12C high-performance sports car. Every showroom will exhibit a piece of history to highlight McLaren’s rich heritage with each McLaren showroom displaying a real McLaren race car, driven by some of the finest racing drivers in the world,” the British firm states.

Both showrooms are also part museum, as the one in Dusseldorf features the MP4/5 which took Alain Prost to a world championship title in 1989, while Hamburg’s car enthusiasts will be impressed with MP4/6, the car in which Ayrton Senna won his third, and last championship title, in 1991.

The other two showrooms will open in Frankfurt and Munich will open their doors this autumn. By the end of this year, McLaren will have 35 bespoke retailers in 19 countries worldwide selected by McLaren to offer the best in customer sales and service for a range of McLaren cars, beginning with the ground-breaking new MP4-12C high-performance sports car.

"McLaren Automotive has invested nearly £800m since 2005 to establish itself as the world’s newest sports car company. The launch of a new global retailer network is the latest milestone in this development program," the carmaker says. The flagship McLaren showroom is located in one of London’s newest and most prestigious addresses, One Hyde Park.