The ride-on vehicle market is an expanding one, as hundreds of millions of dollars are spent each year by parents on this type of toy. Carmakers are trying to get involved in this, especially by granting licensing agreements to various toy makers. And so does McLaren.
In 2016, the British carmaker launched the P1 disguised as a car for kids, and its success prompted the this week the unveiling of a ride-on version of the 720S.
Hoping the young generation will grow into loving McLarens from their early years, the company introducesthis toy with the belief it will “become the talk of the playground.” After all, it comes complete with functioning dihedral doors, carbon-style elements and 720S styling cues.
Moreover, a McLaren 720S ride-on can for the first time be specified in authentic colors, the same as the ones used on the cars dads usually drive.
The car powers itself, using an electric motor operated by a working accelerator pedal. There is of course a braking system as well, complete with brake light.
As most toys of its kind, this one too can be started and operated from inside, but it can also be remotely driven by parents.
Even if they don’t understand the concept yet, kids are also treated with an infotainment system that can support video playback using a plugged-in USB or SD card, and comes pre-loaded with a “selection of popular songs for six-year-olds.”
The ride-on will become available at yet unnamed toy stores and will sell for £315 ($400), in the price range this type of toys usually falls in. As McLaren says, you could buy 700 of these for the price one pays for the real-life 720S.
Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies. Full profile
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