Photo: Daimler AG
Back in September, when the Mercedes-Benz S-Class W222 was launched, MB USA launched a new customer satisfaction program called MB Select.
If you remember our report from last month, Mercedes-Benz is pretty desperate to improve their customer service ratings in the United States, where people are still classifying car brands after reading JD Power satisfaction surveys.
With MB Select, the Germans are technically giving MB USA dealerships money to quickly fix car problems no matter how small and without factory pre-approval, but the dough can also be used in other ways tobribe pamper clients, including free dinners.
For example, a customer was complaining about the check engine light lit in his new S-Class, so his dealership fixed the problem and also offered him dinner at the best restaurant in town.
“The problem was fixed immediately, but we said that does not happen with the S-Class, the best car in the world. Dinner is on us, “ MB USA boss Steve Cannon told Automotive News during an interview at the Los Angeles Auto Show. “That customer was so thrilled he came in the next day and bought an SL off the showroom floor.”
Story via Automotive News
With MB Select, the Germans are technically giving MB USA dealerships money to quickly fix car problems no matter how small and without factory pre-approval, but the dough can also be used in other ways to
For example, a customer was complaining about the check engine light lit in his new S-Class, so his dealership fixed the problem and also offered him dinner at the best restaurant in town.
“The problem was fixed immediately, but we said that does not happen with the S-Class, the best car in the world. Dinner is on us, “ MB USA boss Steve Cannon told Automotive News during an interview at the Los Angeles Auto Show. “That customer was so thrilled he came in the next day and bought an SL off the showroom floor.”
Story via Automotive News
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