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Mazda2 Production Started in Thailand

Japanese carmaker Mazda will start production of the Mazda2 - also known as Demio in Japan - in Thailand, at the company's joint venture manufacturing facility with Ford. The models produced by the AutoAlliance Thailand factory will be sold mainly in the ASEAN markets, Mazda said in a release.

“The Thai-produced Mazda2 will be a key element in Mazda’s future growth in the ASEAN region, which is continuing to see growing demand for small cars. We consider that the Mazda2 model will also play a pivotal role in Mazda’s global strategy,” said Mazda’s Director and Senior Managing Executive Officer, Masazumi Wakayama, before the ceremony.

“Since its launch, the Mazda2 has received more than 50 awards globally, including Car of the Year in over 20 countries. In 2008, Mazda2 was named World Car of the Year, acclaimed for its beautiful design, sporty driving performance, and outstanding eco-friendly features,” added Wakayama. “I firmly believe that the Mazda2 being built at our state-of-the-art facility in Thailand will make an immense contribution toward establishing the Mazda brand in ASEAN markets and will be our main driving force in the region as we go forward.”

The Thai-made Mazda2 will play a key role in Mazda's ASEAN strategy, with the parent company expecting to sell around 20,000 units per year.

Separately, Mazda also intends to bring this particular model in the United States to compete with Ford Fiesta, Toyota Yaris, Honda Fit and Chevrolet Aveo.

Pricing and the full list of specifications is yet to be released but more information is expected to be revealed in a few weeks. The car will be officially unveiled in the United States at the Los Angeles Auto Show in December.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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