Photo: Xbox
Japanese automaker Mazda has announced plans to introduce a new vehicle through the Xbox Live platform.
Details about the the model have yet to be revealed, but Mazda says it will produce the first-ever global live stream of a new vehicle introduction. The official unveiling will take place from New York on June 26 and it will be broadcast at 9:00 PM EDT on Xbox Live. Could it be a new special edition Mazda MX-5?
“It’s a digitally connected world, so what better way to reach our customers than through a connected platform like Xbox,” said Russell Wager, vice president of marketing for Mazda. “We were looking for a way to launch a global product and tie together our five separate reveals. Xbox not only gave us the platform, but allowed us to leverage our digital assets to drive a global audience to view the event.”
“Working with Mazda to introduce their new vehicle through a global live stream event showcases Xbox’s versatility as a connected entertainment device that reaches millions of Xbox Live users worldwide,” said Ross Honey, general manager of Xbox Advertising.
For more info on how to join the event, refer to the press release attached below.
“It’s a digitally connected world, so what better way to reach our customers than through a connected platform like Xbox,” said Russell Wager, vice president of marketing for Mazda. “We were looking for a way to launch a global product and tie together our five separate reveals. Xbox not only gave us the platform, but allowed us to leverage our digital assets to drive a global audience to view the event.”
“Working with Mazda to introduce their new vehicle through a global live stream event showcases Xbox’s versatility as a connected entertainment device that reaches millions of Xbox Live users worldwide,” said Ross Honey, general manager of Xbox Advertising.
For more info on how to join the event, refer to the press release attached below.
Google News