Sales volume reached 23,193 units in March 2010, accounting for a 5.5 percent increase compared to the same month last year. The best results in terms of sales progression were recorded by the Japanese brand’s two crossover SUVs, namely the CX-9 and the CX-7. CX-9 reported its best March ever with sales of 2,968 units, up 65.3 percent, while CX-7 sales jumped 64.1 percent with 2,607 units sold.
On the other hand, the winner in terms of absolute sales volume remained the Mazda3, who just won ALG’s Residual Value Award for highest retained value after three years in service. The aforementioned model reported increased sales of 16.0 percent with 11,353 units sold.
For a more in depth analysis, leaving out the United States market, Mazda Canada Inc. (MCI) sold 8,152 units, up 15.0 percent compared to last March, while Mazda Motor de Mexico (MMdM) reported sales of 1,880 units, up 16.0 percent versus last year.
Although those were the positive sides of the report, Mazda registered severe sales setbacks with its B-Series Truck (92.4 percent drop) which managed to sell only 6 units in March, MX-5 Miata (40.2 percent drop) and the soon-to-be-replaced Mazda5 model (with a 38.9 percent decrease). However, the outlook remains positive for the Japanese car maker, as it prepares its introduction of the Mazda2 model this summer, a small car which boasts both appealing styling and excellent fuel consumption, two of the most sought-after traits in a new car.