So it costs $500, the annual renewal is $65, and what does the customer get for all this greenback? “Mazda Mobile Start comes with more than just the features and functions of the app; it also comes with peace of mind,” tells Trisha Quezada, the Mazda North America manager of accessories, sales and marketing. That’s a bit ambiguous, Trisha, so we’ll take over from here.
First of all, there’s the engine start function. The app is able to start the engine and let it idle for up to half an hour to preheat or cool the car. Starting the vehicle by using the app will see the climate control and defroster activate with the settings last used by the driver. Good enough, but it gets even better than this.
Mazda Mobile Start also allows owners to check if the doors are locked. If they aren’t, there’s a remote lock/unlock feature, as well as a Panic Alarm feature that can be activated for “increased security.” Didn’t know that an alarm makes you feel safer, but whatever. On an ending note, there's a feature called Carfinder. Through the GPS technology it incorporates, owners will be able to locate a car in a parking area.