Mazda Keeping Rotary, Killing V6 and CX-7

Right now, Mazda is the only exporting Japanese automaker making a loss on its operations, but thankfully, they aren’t killing the brand in order to squeeze out more yens.
Mazda RX-8 1 photo
Photo: Mazda
According to Robert Davis, Mazda’s senior VP of US operations, the rotary engine is a key part of their brand identity and they are sticking to it. Of course a corporate big wig can only make this sort of statement because engineers have found ways of making the engine more economical and efficient.

Skyactiv technology is being used to reduce internal friction and rotating mass, this increasing efficiency.

In addition to this, the fact that the rotary spins so freely, creating smooth power at the top but very little torque makes it ideal for a pairing with the electric motor which is basically like a direct opposite.

We already knew that the CX-7 crossover is getting axed, and this is mainly because the smaller CX-5 features more interior room and isn’t as much of an eyesore in our opinion.

Mazda is also discontinuing the use of the V6 engine, which right now is only available in the the Mazda6 sedan and the CX-9 crossover. Both are likely to receive hybrid four-cylinder engines instead.

Story via CarandDriver
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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