Mazda’s overall score of 750 represents a 33 points increase over the 2010 score, with performance being improved in every category. The company ranked 12th in mass market brands for overall study performance.
“Along with the improved performance in the study meaning that customers will be more likely to have a favorable dealership service experience, Mazda's consistent effort in increasing residual values (the amount a vehicle is worth at the close of a lease) means the company's vehicles are an ever-increasingly smart choice from a value and ownership perspective,” stated the press release.
The study examines satisfaction among vehicle owners, analyzing maintenance or repair work service visits. The CSI rankings target dealer performance during the first three years of ownership, which usually represents the warranty period.
"This performance is a reflection of the hard work and dedication of all Mazda dealerships across the U.S., and is an indication that we are on the right path to long-term success with the programs and policies put in place over the last couple of years," said Jim O'Sullivan, president and CEO, Mazda North American Operations. "This business is a marathon not a sprint, and we are building a company and a brand that speaks for quality and customer satisfaction. Our customers are very important to us and they deserve the very best treatment as Mazda owners."
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