Maserati's Future Plans Detailed

Maserati is currently preparing for a product offensive that should rewrite the company’s rulebook, allowing it to capture the imagination of a much wider audience and new details about its plan are now out (we must thank Automotive News for the info). Before we begin talking about the Italians’ intentions, we have to remind you that the automaker has set itself the goal to hit an annual sales figure of 50,000 units.

We shall start with the new entry-level saloon, which will fight the Audi A6, BMW 5 Series and Mercedes E-Klasse. The vehicle will be powered by engines that comes from Chrysler and follows the downsizing philosophy. We are talking about a turbocharged 3.0-liter V6, which could be based on the 3.6-liter Pentastar V6, as well as about the 3.0-liter V6 diesel that is being used by the Jeep Grand Cherokee. The vehicle, which is expected to be priced between EUR55,000 and EUR 70,000 ($79,000 and $100,000) should hit the market next year.

The next model we’ll talk about is the new Quattroporte, which will grow in size compared to the current incarnation of the beast. It is reported that it will be powered by a direct-injected 4.7-liter V8 unit the should deliver around 480 hp. The car could come with technologies like all-wheel-drive and start-stop. Its price should play in the EUR125,000 - EUR150,000 league ($180,000-$215,000).

As you probably knew, Maseratti is also willing to launch an SUV, which will be underpinned by the Jeep Grand Cherokee’s platform and will have and engine range that could include the aforementioned 3.0-liter V6 oil burner, as well as a possibly detuned version of the aforementioned petrol V8 unit. We should be able to see the concept for this SUV at the upcoming Frankfurt Auto Show.

Our say: Sales, sales, sales, but will Maserati be able to keep its spirit alive?
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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