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Maserati Revamps Its Entire U.S. Lineup, 2021MY Brings Unified Brand Identity

After a long time running under the radar, Maserati gave us the spectacular MC20 and promised to spearhead a new era for the Trident brand. Now, the company is just about ready to fulfill the promise, revealing the enhanced North American lineup of models for the 2021 model year.
2021 Maserati Ghibli, Quattroporte and Levante for North America 47 photos
2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America2021 Maserati Ghibli, Quattroporte and Levante for North America
Although the 106-year-old Italian automaker has already premiered the U.S. online configurator tool for the newly introduced MC20 sports car, for now the changes affect its trio of older models – the Ghibli, Quattroporte, and Levante.

Maserati’s main goal is to present itself with a more “unified identity,” and is doing so by creating a “common language” for the two sedans and its Levante SUV. The changes that will be the easiest to spot are the revamped front grille along with the modified rear lights, now featuring a boomerang motif directly inspired from the shape premiered back in the 1990s with the 3200 GT.

For all three models, the updated grille features two distinct styles – chrome for the GranLusso trim and Piano Black for the GranSport grade. Moving inside, the 2021 Ghibli, Quattroporte, and Levante feature major changes in terms of technology and connectivity, especially when it comes to the instrument cluster display and central touchscreen.

On the Ghibli and Quattroporte, the latter changes from an 8.4-inch diagonal with a 4:3 aspect ratio to a modern, frameless, 16:10 aspect and an enlarged screen estate of 10.1-inches.

Unfortunately, the Levante SUV’s touchscreen remains at 8.4-inches and only receives the updated graphics and higher resolution from the other two models sporting the new generation MIA (Maserati Intelligent Assistant) multimedia system.

The MIA is now powered by Android Automotive software, and all three vehicles sport an updated instrument cluster with new graphics for the analog rev counter and speedometer, while a seven-inch display is tucked in-between.

Other high-tech enhancements include the launch of the new Maserati Connect program for all 2021 models, along with the introduction of the Active Driving Assist function. No pricing details or a schedule for the updated models' availability across U.S. dealerships has been announced yet.



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