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Maserati Associates with Damiani Luxury Jewelry

It's common knowledge that birds of a feather flock together, so Maserati and luxury jewelry brand Damiani announced a licensing agreement. As a result, people will soon be able to match their Maserati car to their Maserati earrings.

The announcement was made during a dinner meant to celebrate the launch of Damiani in London, held at The Connaught Hotel in Mayfair. Some of the celebrities arrived in a fleet of Maserati Quattroportes and GranTurismos, including supermodel and TV presenter Jodie Kidd, singer Paloma Faith, TV presenter Cat Deeley and actor Jack Huston.

Damian says that the Maserati jewelry will be inspired by the image and elegance of the Italian car manufacturer. The products will be available at selected multi-brand jewelry shops, from the Damiani Group retail network and Maserati dealerships worldwide.

“Maserati is an extraordinary luxury brand, recognised worldwide for the unmistakable elegance of its cars,”
said Federico Santoro, Communication and Marketing Director at Damiani Group. "I’m extremely proud of this agreement, especially since it occurs as Maserati is launching new and exciting models, like the first four-seater convertible in the history of the Trident marque”.

"The licensing agreement that has just been signed represents the most recent joint initiative we have carried out with Damiani and builds on the brand values and styles shared by our companies and by those who admire our products,” said Massimo Faraò, Marketing Director at Maserati

Things are not about to stop here, as Damiani and Maserati will further implement their partnership with joint marketing and communications activities, in order to become true “Made in Italy” ambassadors.
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