With Porsche working to build a cult around works driver and Le Mans winner Mark Webber for quite some time now, it was only natural for the Australian to be the star of this campaign.
With his Formula One and endurance racing experience, Mark has enough skill to play the role of a pro driver who is confident enough to share his attention between the vibrators and the vibrations of a smartphone.
Zuffenhausen turned to a Porsche Design Blackberry, and given the excellent ergonomics of the phone, we can’t blame the hardware for anything that goes wrong here.
Webber is seen trying to manhandle a 911 GT3 Cup down the track while also attempting to text. The written conversation involves the driver’s life partner and manager Ann Neal, so this part of the scheme is also perfectly covered.
Heck, the man’s potential mother-in-law is also included, albeit not directly, so this is one of those cases where the German obsession for details covers every potential aspect of the setup.
While we won’t throw spoilers at you, it’s not difficult to imagine the action, now that the details are on the table. Still, seeing Mark letting the rear-engined configuration work against him is something rather unexpected and we have to admit we’ve watched the clip more than once.
Come to think of it, the Porsche 911, be it in the street version, has that kind of perfect driver involvement that should act as a stimulant against texting.