Marisa Miller Ponies Up for Harley Davidson

Can a Harley be butch and sexy at the same time? Victoria's Secret model Marisa Miller wants to prove exactly that with her new ad for the V-Rod Muscle, latest version of the V-rod series made by Harley.

Since a picture is worth a 1000 words, we'll let Marisa do the talking in this one, and we'll just take a back seat to her, um, sexy posture. While you're enjoying this fine combination of mean machine and sexy supermodel, we would like to remind you that Marisa is right now 30-years old, though she doesn't look a day over 20.

She was very excited to work for Harley and it shows in the finished product. Later, she was quoted as saying that 'To represent such an iconic American brand is incredible. I have grown up watching my dad and uncle ride Harleys. It's amazing to circle at this point in my career, and work with a brand I have so much respect for'.

Marisa was also lately featured on the cover of the 2008 Swimsuit Edition of Sports Illustrated magazine, so you know the girl knows how to handle the exposure. The ad has all the ingredients to become a success, a sexy girl, lots of leather clothes and a big Harley engine, what's not to like?

This approach is rather unusual for Harley, a fact also noticed by Mark-Hans Richer, the senior vice-president and chief marketing officer, but since the bike is addressed to a younger, urban demographic, we're sure they managed to press the right buttons.

Further content on the bike will be revealed starting with tomorrow on the producer's site. You can expect video footage from the shoot, wallpapers and, of course, downloadable photos. All the things a grown boy needs on his computer while waiting to purchase the new Harley V-Rod Muscle.

All things aside, this is an interesting maneuver from Harley, typically addressed to middle-aged men, trying to grab the ear (and eye) of a much younger demographic. Studies show that the average age of the Harley customer has risen from 35 in 1987 to 48 in 2007.
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