Porsche is a perfect example of a company that's grown beyond expectations. We still remember the old Boxsters and how they struggled to build a reputation they have today. Now, they're leaders in the hybrid sports technology and their full model range is exciting to look at and own, as is clearly shown by the 8 million people who follower them on Facebook.
Needless to say, a better way to communicate with the fans and media was needed, even though the company is active though most outlets. A new internet media platform was established as the Porsche "Newsroom" yesterday. Now, that in and of itself is news, but when the sexy tennis player Maria Sharapova gets involved, our news sensors start tingling.
She only plays a small part in the ad, apparently shot in Paris, where she aggressively drives the turbos off a Macan SUV. But it's her first Porsche ad since becoming brand ambassador, so more is probably coming down the Newsroom's pipeline.
Crowned for the second time as the tennis queen of Roland Garros, Sharapova defeated Romanian Simona Halep earlier this month. Her involvement with Porsche started over a year ago and also means she's the proud owner of a unique white Panamera GTS that was given to her in February, during the Sochi winter games.
Maria rode shotgun with Mark Webber in the Porsche 198 Spyder and was on stage during the official debut of the Macan SUV at the Los Angeles Auto Show last November. A beauty and a clear winner in her sport, she first the German brand well.
“The Newsroom expands the online presence of the company. Porsche wants to provide information transparently and do so with cutting-edge tools,” says Hans-Gerd Bode, Head of Communications of Porsche AG. “The greatest added-value is provided by the exclusive insights into the company and the great variety of additional information. In order to reach the media in a quick, direct and comprehensive manner, the focus is on up-to-dateness and cross-media online content.”
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
Would you like AUTOEVOLUTION to send you notifications?
Google News