Mansory: This Is How They Became Pioneers of Luxury Car Customization

Mansory, one of the most renowned car tuners in the world, owes its inception to the watershed year of 1989 in Germany. While the fall of the Berlin Wall brought significant socio-political changes, it also opened up avenues for novel ideas and innovations.
Mansory: The Pioneers of Luxury Car Customization 10 photos
Photo: Mansory
Mansory: The Pioneers of Luxury Car CustomizationMansory: The Pioneers of Luxury Car CustomizationMansory: The Pioneers of Luxury Car CustomizationMansory: The Pioneers of Luxury Car CustomizationMansory: The Pioneers of Luxury Car CustomizationMansory: The Pioneers of Luxury Car CustomizationMansory: The Pioneers of Luxury Car CustomizationMansory: The Pioneers of Luxury Car CustomizationMansory: The Pioneers of Luxury Car Customization
Amid this backdrop, Mansory Design and Holding GmbH were born, setting the course for an extraordinary journey that continues to this day. For car enthusiasts like us, the rise of Mansory is as important a chapter in automotive history as the unification of Germany itself.

Car culture in Germany is unmatched, with the country boasting the best car manufacturers and exceptional car tuners. Suppose standard luxury cars fail to entice you, or sports cars and supercars don't get your adrenaline pumping enough. In that case, German car tuners have got your back, enveloping you in a world of deluxe customizations and high-octane performance.

Every car tuner has its signature style and approach to car customization, and when it comes to Mansory, they're in a league of their own. Founded in 1989 by Kourosh Mansory, an Iranian car specialist with exceptional taste in cars, the company has gained global recognition for its modified luxury and sports cars.

From transforming a Rolls-Royce Cullinan into a work of art to creating a carbon fiber-heavy Bugatti Veyron, Mansory is known for its unmatched ability to provide luxury on par with a mansion. But how did Kourosh Mansory make it all happen and turn Mansory into a household name? Let's delve into his journey.

Mansory\: The Pioneers of Luxury Car Customization
Photo: Mansory/Twitter
Kourosh, hailing from a wealthy Iranian family, fell in love with cars at a young age. He was sent to an English boarding school in the 1970s, where his passion for classic cars only grew stronger. After learning German and working as a café server in Munich, he returned to England, where he fell in love with English luxury cars like Rolls-Royce, Bentley, Jaguar, and Aston Martin.

Later, upon returning to Germany, he realized that the automotive industry was more lucrative than his planned hotel business. Kourosh was inspired by the perfect blend of luxury and sportiness in Mercedes-AMG cars and started selling accessories to create unique Mercedes-Benz W123s, which quickly became a profitable full-time occupation.

In 1989, Kourosh officially established Mansory Design & Holdings GmbH and began creating distinctive, handcrafted parts bearing the MANSORY name. With time, the company started producing their upholstery, and everything was manufactured in-house, setting the stage for the unrivaled luxury and unique design that Mansory is known for today.

Mansory has been a pioneering car and motorcycle customization player since 1989. The former shoe factory in Fichtelgebirge, where Mansory currently operates, is a hub of innovation and technology with over 250 skilled artisans. From the specialized autoclave oven used for crafting carbon fiber parts to their in-house saddlery in Mannheim, Mansory utilizes cutting-edge equipment to create head-turning bespoke pieces.

Mansory\: The Pioneers of Luxury Car Customization
Photo: Mansory/Twitter
The customization process begins with a thorough 3D scan of the vehicle body, which takes one to two days, depending on the level of personalization required. The resulting 3D model is then presented to the client for approval, and any necessary modifications are made before the manufacturing process begins. The car is completely disassembled, and each part is once again 3D-modeled to ensure the perfect fit.

Mansory uses carbon fiber to create bespoke parts tailored to the client's specifications. The upholstery is also handcrafted with genuine or man-made leather, depending on the client's preference. Customers can also choose any color for their car and even request performance tuning. Mansory's three-decade-long experience has pushed the boundaries of customization.

Mansory's factory is a hub of innovation and creativity, where craftsmen and engineers work tirelessly to create bespoke, one-of-a-kind luxury vehicles that are unparalleled in terms of design, performance, and quality. Their state-of-the-art autoclave oven is a prime example of their commitment to using cutting-edge technologies to create carbon fiber parts that are both lightweight and durable. At the same time, their saddlery is a testament to their dedication to using only the finest materials in their upholstery work.

One of the most impressive aspects of Mansory's work is their attention to detail. From the initial scanning and modeling process to the final assembly and testing, every step is carefully planned and executed with precision and care. Even the smallest details are given careful consideration, from the stitching on the leather seats to the placement of the carbon fiber accents.

Mansory\: The Pioneers of Luxury Car Customization
Photo: Mansory
It's no wonder that Mansory has become one of the most sought-after names in the world of luxury car customization. Their ability to transform already-stunning vehicles into works of art is unparalleled, and their portfolio speaks for itself. Whether you're looking for a high-performance sports car, a luxurious SUV, or a classic Rolls-Royce, Mansory has the expertise and experience to take your dream car to the next level.
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About the author: Silvian Irimia
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Silvian may be the youngest member of our team, being born in the 2000s, but you won't find someone more passionate than him when it comes to motorsport. An automotive engineer by trade, Silvian considers the Ferrari F50 his favorite car, with the original Lamborghini Countach a close second.
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