Major Incentive Program for GM's Remaining 2009 Inventory

General Motors is striving to sell the remaining 2009 inventory and, as part of its efforts, it will launch a major incentive program comprising all its four core brands. Specific details on the incentive packages for the brands are yet to be disclosed but Chevrolet's models will be included in a campaign named "Red Tag Sale" while Buick-GMC models will be part of the "Holiday Event". Cadillac's scheme will be named "Seasons Best".

“All of our efforts will be to sell down our remaining 2009 inventory,” Susan Docherty, GM's vice president of U.S. sales, was quoted as saying by Autonews. “We'll have a little bit of carryover of that into the first quarter of 2010, but the objective is to keep our inventory somewhere between 425,000 to 450,000 units.”

As for the remaining brands that are waiting their end, Pontiac and Saturn, Docherty says the process is going according to the plan and expects to kill the two by the end of the first quarter in 2010.

“We're actually winding down those products quicker than we had anticipated,”
she said.

On a separate topic, Docherty said the US market is showing some signs of recovery and expects 2010 to be a more successful year when it comes to new car sales, projecting total sales of 11 million to 12 million units.

“It's nothing to write home about,” Docherty said. “We're seeing some improvement and lift from the 2009 calendar year, but I don't think 2010 will be a stellar year. It's going to be a year for some stabilization.”
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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