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Mahindra Starts Australian Promotion Tour

The launch of the new Mahindra Pick-Up in Australia is approaching fast, as it’s scheduled to take place on July 23, so the Indians thought a promoting tour will be highly recommended in building a dealership-to-customer strong relationship.

Called ‘Commitment to Australia’, the tour started with the Mr. Dinesh Choudhari, Automotive Sector Deputy General Manager (Export) from M&M (Mahindra & Mahindra) and the Australian head office executives from Mahindra Automotive Australia, visiting Queensland dealers last week and New South Wales this week.

“In order for us to do so meaningfully, we need to have our ears to the ground to know what our Australian dealers face, and very importantly, what our current buyers and those considering our vehicles want to see more of, or conversely love about our offering,” said Mr. Choudhari.

The team is scheduled to meet Mahindra drivers, customers and dealers and get their feedback that will then be studied by the design and planning team back in India. Hopefully, this will help the Indian automaker improve its image on the automotive market.

“This tour will also assist our dealers tremendously to work with M&M to improve their business and on-the-ground techniques when marketing locally. It’s a very exciting initiative that will provide a lot of insight for all involved. I believe both dealers and our customers will derive further confidence and a greater understanding of our plans ‘directly from the factory’ so to speak,” added Claire Tynan, CEO of Mahindra Automotive Australia.

As we mentioned it before, Mr. Choudhari’s visiting program began with Northern Queensland Mahindra dealerships including Townsville, Proserpine and Mackay last week, followed by News South Wales dealers in Dubbo, Narromine, Muswellbrook and Merriwa this week. Dates are currently being set for Wyong, Taree and Victorian dealers over the next five weeks.
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