As we reported a few weeks ago, Aston Martin is up for grabs, and the most serious bidder is India’s Mahindra and Mahindra. They have announced that they want to finish the job of buying out the famed British luxury automaker by the end of the week.
Apparently, they managed to surpass an offer of £250- ($400-) million, put forth by a private Italian equity fund, called Investindustrial, and are now on their way to acquiring Aston from its current owners, Kuwait’s Investment Dar, who bought the company from Ford, back in 2007.
Mahindra are undoubtedly following the example set by their compatriots, Tata Motors, who bought Jaguar - Land Rover, and they have done a good job with both brands thus far, so since the opportunity presented itself, and they had the money necessary to purchase Aston Martin, we have no doubts that they will alter the company’s vision in any way.
However, Aston is not really a very lucrative company, due to their limited production capacity (only 4,200 vehicles delivered last year), as well as their limited appeal due to the limited range and aging engines which won`t comply with the upcoming Euro 6 emissions regulations.
Story via europe.autonews.com
Mahindra are undoubtedly following the example set by their compatriots, Tata Motors, who bought Jaguar - Land Rover, and they have done a good job with both brands thus far, so since the opportunity presented itself, and they had the money necessary to purchase Aston Martin, we have no doubts that they will alter the company’s vision in any way.
However, Aston is not really a very lucrative company, due to their limited production capacity (only 4,200 vehicles delivered last year), as well as their limited appeal due to the limited range and aging engines which won`t comply with the upcoming Euro 6 emissions regulations.
Story via europe.autonews.com