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Magna to Refresh Opel's Product Range

After it managed to beat Fiat and get Germany's approval to takeover Opel, Magna International is already outlining plans for the new company. Although some media reports are claiming Opel will most likely travel to Canada and Russia, it might seem like Magna also plans to give some refin
ing touches to the company's product range and refresh it a little bit with models that could bring back success in such a difficult economic environment.

Furthermore, Magna hopes Opel will return to profitability in approximately two years in case everything goes according to the plan. Magna will also bring slight modifications to Opel's product range, but all plans will be closely analyzed before finalizing the takeover process in September.

Meanwhile, Opel is getting ready to debut the new generation Astra hatchback at the Frankfurt Auto Show in September, as well as a new Meriva in 2010 and a new Zafira in 2011.

"It's not just the volume alone that matters," Wolf said. "Opel has good management. In combination with Magna, I'm quite sure they'll find the right way to become competitive again."

Magna International recently confirmed plans to bring Opel in Canada and slowly expand its North American coverage. However, according to the terms of the deal, Magna is not allowed to sell cars in the United States and in China.

"We want to build Opel cars in Canada," Magna chairman Frank Stronach told The Globe and Mail on Saturday according to drive.com.au. "I know we can be competitive, I know we can create jobs in Canada and the United States. If we don't change the culture, North America's got no chance to be in the automobile industry, absolutely no chance."
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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