Lyft Offers Users Chance To Ride In Hero Car Of Ghostbusters, The Ecto-1

Unfortunately for Ghostbusters fans of the world, the service will only be available in Boston, New York, Washington D.C., Los Angeles, and San Francisco.

App users will be able to access the service by tapping the “Ghost Model” within the Lyft application. We must note that the service will only be available this weekend, on Friday and Saturday, on the first two days of July.

Users will only be allowed to activate the “Ghost” between 10 AM and 6 PM local time, and only in the cities mentioned above.

Naturally, since five cities are involved at the same time, users will not be able to ride in the actual car shown in the Ghostbusters movie.

However, they will be driven by a person dressed accordingly to the film characters, and the car will feature the Hi-C Ecto Cooler, as well as the Ghostbuster-themed Twinkies. By the way, the premiere of the new Ghostbusters movie is set for July 15, 2016.

This is not the first time that Lyft offers rides with a movie-related theme. Last year, the company that manages the application signed a deal with Verizon to create a campaign for “Back to the Future Day.” During that campaign, passengers got a free ride in a DeLorean whose driver was costumed as Marty McFly from the “Back to the Future” series.

As Jesse McMillin, Lyft’s creative director, stated, the company is not “aspiring to be a replacement for a taxi.” Instead, they want to provide new experiences, especially ones that cannot be replicated anywhere else. From this point of view, it would be difficult to fetch a ride in an Ecto-1, or whatever movie-themed vehicle without being exceptionally lucky.