Lufthansa Introduces Sleeper’s Row Seat, Because Who Needs First Class Anyway

The aviation industry took a big hit with the 2020 international health crisis, and analysts are estimating it might be another couple of years before some of the biggest companies rebound. The smaller ones might never do.
Sleeper's Row seat concept is being offered on a trial basis by Lufthansa 1 photo
Photo: Lufthansa
German airline Lufthansa is definitely among the former, and here’s the latest in terms of making air travel a tad more appealing to potential customers, even to those flying economy: the Sleeper’s Row seat concept. In recent months, we’ve seen a range of seating concepts built around the idea of social distancing and creating a privacy bubble, both for first and economy classes.

This is one of these concepts, with the exception that it doesn’t require changing the current seats on planes: just offer more of them as a “bundle.” Sleeper’s Row is already available as an option on flights from Frankfurt, Germany to Sao Paulo, Brazil, as Lufthansa is offering it on a trial basis until mid-December.

The idea is that, once you book a flight on this route in economy class, you have the option of upgrading it at check-in by adding three or four more seats to the one you already have. This will allow you to “lie down comfortably and have a good night of sleep while flying.” Lufthansa promises Sleeper’s Row offers “additional comfort and personal space,” throwing in a business class kit containing a topper, blanket and pillow. You’d still be in economy, but chances are you won’t mind it that much given the comparatively increased level of comfort.

Passengers choosing to upgrade will also be offered priority boarding. Booking your own row of seats is an additional $260 on top of the regular price ticket.

Considering how things are going in the industry and the many airlines that are struggling to keep their aircraft in the air, it makes sense to try and offer passengers a bit more comfort and sense of security. The few who still dare to or have no other choice but to fly will probably find $260 a small price to pay to get their own bubble of sorts – and a more or less comfy surface to lie down on.
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About the author: Elena Gorgan
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Elena has been writing for a living since 2006 and, as a journalist, she has put her double major in English and Spanish to good use. She covers automotive and mobility topics like cars and bicycles, and she always knows the shows worth watching on Netflix and friends.
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