Lotus to Skip Paris Motor Show 2012

Two years ago, Lotus shocked the world at the Paris Motor Show, when the carmaker introduce a boom-like plan to give us a whole range of new models, with this targeting segments for the city to the GT and sports car one.
Lotus ti skip Paris 1 photo
Photo: original image by autoevolution
However, this year’s edition of the French event won’t even see the British company display cars, as Lotus will skip the 2012 edition. This has been confirmed by the event’s organizers to Car and Driver and it all makes sense.

As you probably know, Lotus CEO Dany Bahar was recently fired after introducing the aforementioned controversial brand strategy, joining forces with questionable names (in terms of styling) such as aftermarket developer Mansory and rapper Swizz Beatz, as well as drawing attention to his extravagant personal life.

However, Lotus now seems to know what it’s doing. You see, the carmaker has a strong presence at the Goodwood Festival of Speed and the automaker seems to be regrouping and preparing to come up with a reasonable revival plan.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram Twitter
About the author: Andrei Tutu
Andrei Tutu profile photo

In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories