Lotus Sticking to 5-Year Plan

Lotus wowed the automotive world when it came up with a whole bunch of amazing car at the 2010 Paris Motor Show, after a long hiatus. It was all part of CEO Dany Bahar’s five-year plan to completely revise the Lotus offering, a plan that some say was too ambitious.
2011 Lotus Exige S in Frankfurt 1 photo
Photo: original image created by autoevolution
With parent company Proton being acquired by DRB Hicom, this plans looked like it was in some serious trouble. Indeed due to how laws work in Malaysia, where Proton is from, Lotus will lose access to funding for 60 days, but it seems that the new owners agree with Bahar’s vision.

“We have explained our plans to the new owner and have been told to keep going as we are. The immediate problem is to manage the cash in the business carefully during the 60-day pause, but I am confident that this is a temporary technical issue,” the Lotus CEO told Autocar in an interview.

“Right now we have crazy demand for the latest Exige — 383 orders already. The Evora GTE will be homologated by May, and we have 200 orders for that. Things are looking really promising,” Bahar added.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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