Photo: original image created by autoevolution
Lotus made big news las week with their Facebook shenanigans, and there’s not much more that their corporate image can take. The Germans might build some boring cars, but at least they build them well.
Back in 2010, the British maker of the Elise announced they will be making not one but five new cars at the same time, the Esprit supercar, Elise gran tourer, a four-door coupe called the Eterne, the reborn Elan and a replacement for the Elise.
The first to arrive and the most important was the Esprit supercar, which Lotus said was set for 2013. We all know how that went, and cash has been tight for the automaker that hasn’t made a profit in 10 years.
It was rumored that the DRB-Hicom purchase of Lotus owners Proton caused a six-month new delay on the project. In order to dispute exaggerated rumors about the company’s situation, CEO Dany Bahar was told CAR Magazine that the Esprit is going to debut in 2014.
Right now, new company owners DRB-Hicom are looking over Lotus’ ambitious project. But the good news is that work in Hethel has recommenced, and test mules are already racing along powered by the infamous proprietary Lotus engine.
The first to arrive and the most important was the Esprit supercar, which Lotus said was set for 2013. We all know how that went, and cash has been tight for the automaker that hasn’t made a profit in 10 years.
It was rumored that the DRB-Hicom purchase of Lotus owners Proton caused a six-month new delay on the project. In order to dispute exaggerated rumors about the company’s situation, CEO Dany Bahar was told CAR Magazine that the Esprit is going to debut in 2014.
Right now, new company owners DRB-Hicom are looking over Lotus’ ambitious project. But the good news is that work in Hethel has recommenced, and test mules are already racing along powered by the infamous proprietary Lotus engine.
Google News