French automaker Peugeot is accused by the British Lotus F1 Team of copying one of their ads in the 208 GTi teaser video.
Called “Guitar” and released about a month ago, the clip features the world’s most popular string instrument imitating a car accelerating and changing gears until the “GTi is back” message appears, followed by a short flash of Peugeot’s new high-performance supermini.
In case you didn't know, the same scenario was used by Lotus F1 back in 2012 to showcase their new Formula 1 race car, and the British couldn’t refrain from making fun of Peugeot once they found out the French company decided to advertise a “guitar-powered” 208.
“They say imitation is the highest form of flattery. We say lions sometimes lack a bit of imagination. Lotus F1 Team: Our engines rev higher, and our ideas are 100% original,” says the message that comes with Lotus’ “Deja Vu” clip.
Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer. Full profile
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