Photo: Lotus
Lotus’s Exclusive service has asked fans of the British brand choose the best color for a special Evora.
The British company wanted to celebrate 50 years since it opened its factory and headquarters in Hethel. Lotus had decided that a special edition of the Evora 400 would form the basis for the anniversary model.
So they turned to social media to choose the color of the production car. Fortunately, users did not have to submit a color they created, but had to choose from a selection of curated designs.
Lotus placed a poll on Facebook, but the event was announced on its official Instagram and Twitter accounts, where many modern interpretations of classic racing liveries were presented. Naturally, the attires were once used by Lotus cars, while the company's motorsport activity did not inspire the other color options, which came from a palette of classic combinations.
The winning combination for the Evora 400 is the Blue and Orange version, which recalled a famous livery used in the 1960s. The ten cars that will feature the distinctive combination will also have a complementary palette inside, in the form of black leather upholstery with orange contrast stitching. The car comes with forged alloy wheels painted in black, which hide a set of red brake calipers.
Lotus officials are excited with the number of votes they registered for this poll, and have announced that thousands of people participated in their social media campaign. The British brand expects the ten cars to sell quickly, and their values are set to increase considering their rarity.
The Lotus Evora 400 has a 0-62 mph (100 km/h) acceleration time of just 4.2 seconds. Its top speed is 300 km/h (186 mph), and it comes with a supercharged 3.5-liter mid-mounted V6 engine.
The power plant, sourced from Toyota and heavily modified, provides 400 HP and 410 Nm, and it's matched to a six-speed manual gearbox. An automatic unit is also available as optional equipment, and so is cruise control.
So they turned to social media to choose the color of the production car. Fortunately, users did not have to submit a color they created, but had to choose from a selection of curated designs.
Lotus placed a poll on Facebook, but the event was announced on its official Instagram and Twitter accounts, where many modern interpretations of classic racing liveries were presented. Naturally, the attires were once used by Lotus cars, while the company's motorsport activity did not inspire the other color options, which came from a palette of classic combinations.
The winning combination for the Evora 400 is the Blue and Orange version, which recalled a famous livery used in the 1960s. The ten cars that will feature the distinctive combination will also have a complementary palette inside, in the form of black leather upholstery with orange contrast stitching. The car comes with forged alloy wheels painted in black, which hide a set of red brake calipers.
Lotus officials are excited with the number of votes they registered for this poll, and have announced that thousands of people participated in their social media campaign. The British brand expects the ten cars to sell quickly, and their values are set to increase considering their rarity.
The Lotus Evora 400 has a 0-62 mph (100 km/h) acceleration time of just 4.2 seconds. Its top speed is 300 km/h (186 mph), and it comes with a supercharged 3.5-liter mid-mounted V6 engine.
The power plant, sourced from Toyota and heavily modified, provides 400 HP and 410 Nm, and it's matched to a six-speed manual gearbox. An automatic unit is also available as optional equipment, and so is cruise control.
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