Photo: Lotus
The 2015 Lotus Evora 400 is a car that embodies many things from just as many points of view. Nonetheless, it happens that the pricing of the most able-bodied road-going Lotus is comparable to the least expensive Nine-Eleven money can buy these days. £72,000, €96,000 or $89,900 (excluding local sales taxes) is the starting price of the 400.
With deliveries starting August 2015, one has to pose the question “What gives?” To put things into perspective, the base 2015 Porsche 911 Carrera costs £73,509, €90,417 or $84,300 and comes with many thrills and spills for the more spirited type of driver.
The Lotus Evora 400 may be more extreme and faster round a track, but is this detail relevant when it comes to real-world driving scenarios?
In microeconomic theory, the opportunity cost of a choice is king to everything about this branch of economics. The opportunity cost also applies to the 911 Carrera vs. Evora 400 comparison, the Brit offers more bang for the buck if you pay attention to what is on the standard equipment list. Composite brakes, a limited slip diff, automatic air con, infotainment, satellite navigation, all are standard. I find it hard to understand why cruise control is a £300 optional extra, but hey, that’s not exactly a deal breaker.
Jean-Marc Gales, the chief executive officer of Lotus, comments: “We know that the Lotus Evora 400 can deliver the performance of a car costing significantly more and we are conscious that the pricing is highly competitive. Yet, the greatest merit that no other sports car or supercar can deliver is a peerless Lotus driving experience.” He hit the nail right on the head, you know...
The Lotus Evora 400 may be more extreme and faster round a track, but is this detail relevant when it comes to real-world driving scenarios?
In microeconomic theory, the opportunity cost of a choice is king to everything about this branch of economics. The opportunity cost also applies to the 911 Carrera vs. Evora 400 comparison, the Brit offers more bang for the buck if you pay attention to what is on the standard equipment list. Composite brakes, a limited slip diff, automatic air con, infotainment, satellite navigation, all are standard. I find it hard to understand why cruise control is a £300 optional extra, but hey, that’s not exactly a deal breaker.
Jean-Marc Gales, the chief executive officer of Lotus, comments: “We know that the Lotus Evora 400 can deliver the performance of a car costing significantly more and we are conscious that the pricing is highly competitive. Yet, the greatest merit that no other sports car or supercar can deliver is a peerless Lotus driving experience.” He hit the nail right on the head, you know...
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