London Taxi Goes Polish

The famous and very distinguishable London Taxi is moving further into eastern Europe, as it is gearing up for its unveiling in Warsaw. The vehicles will be operated by the local Polish Dufort London Taxis and their presentation, on January 26, will mark the first European launch of the year for the London Taxi and its new International Sales brand The London Taxi Company.

"When we began selling the taxi internationally from our new production plant in China, we wanted a new brand for LTI that made it obvious who we are and what we do,” Matthew Cheyne, international market development director for The London Taxi Company.

“We have been building the taxi in the UK for over 60 years now and no one knows more about taxis than we do. Producing in China gives us a more global appeal now so we aim to see the London Taxi on sale all over the world. Poland is the first European Capital city to launch the London Taxi in 2010 and we are sure it won’t be the last. In 2009, we sold vehicles in Germany Spain, Austria, Serbia and Kosovo.”

"People deserve a choice other than the local cheap mini–cab style taxis and expensive limousines. Now they can have that choice with the London Taxi and a world class professional taxi service. They get a fantastic unique vehicle, a great service, professional drivers and their own private space in the cab. What more could people want?” Jacek Kurowski, London Taxi's Poland rep concluded.

The unveiling of the new taxis will take place, as said, on January 26, at Motortest, a Warsaw car dealership and vehicle repair workshop.