Photo: Jalopnik
Everybody knows what the Porsche Boxster is. It’s the car that saved the automaker from the brink when they launched it in 1996. It’s spirited and honest performance was appreciated by customers, and they’ve made it steadily better over the years.
Production began in 1996 in Stuttgart, followed by the Valmet factory in Finland. It quickly became Porsche’s volume seller and stayed that way until the arrival of the Cayenne.
The name? Quite simple: a combination of the world “boxer”, referring to the horizontally opposed engine layout, and the word “roadster”, referring to the open-top layout.
But it wasn’t simple enough for the guys that printed this ad and misspelled the car’s name. The billboard snapped by a Jalopnik reader promotes the new 981 generation, but wrongly calls the car a “Boxter”. It’s not a big mistake, but also not one that’s easily tolerated.
The name? Quite simple: a combination of the world “boxer”, referring to the horizontally opposed engine layout, and the word “roadster”, referring to the open-top layout.
But it wasn’t simple enough for the guys that printed this ad and misspelled the car’s name. The billboard snapped by a Jalopnik reader promotes the new 981 generation, but wrongly calls the car a “Boxter”. It’s not a big mistake, but also not one that’s easily tolerated.
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