Jurgen Klopp, a famous football coach, is one of the celebrities signed by Opel to promote their cars.
Last year, Mr. Klopp switched teams, moving from Dortmund to Liverpool. General Motors’ European branch reacted quickly (and probably knew beforehand) and provided him with the same car he used to drive, an Opel Insignia, but with the steering wheel on the right-hand side.
So, the coach may have switched teams and the side of the road he drives on, but he is still behind the wheel of an Insignia. A Vauxhall Insignia this time. The shift brought a few slogans, including “Jurgen Klopp may have changed clubs, but not his car,” or “You’ll never drive alone.”
Considering Klopp’s popularity, it was a natural choice to bring him into several commercials for Opel and their technological features. The latest is titled “Klopp’s new assistant,” and makes a reference that should be understood not just by football fans.
Opel and Vauxhall are not the first and certainly not the last brands to promote their products using football managers, so this is rather common in today’s advertising industry. The video we are writing about today (see below) is focused on the Adaptive Cruise Control of the Insignia, which includes an automatic brake function.
For those of you unfamiliar with radar-assisted cruise control, the system can keep a car driving at a safe distance while following another vehicle, at the velocity specified by the driver. Any change in the leading vehicle’s speed will be applied to the car using active cruise control, ensuring the avoidance of a crash, but the driver is still responsible for managing the wheel.
This time, Klopp is joined by actor Ken Duken, who has a quick dialogue with the manager. Duken asks the team manager if he pressed the brake to slow down, but Klopp delivers a magic line: “I still make the decisions.”
Other Opel/Vauxhall commercials show Jurgen Klopp promoting several technologies implemented by General Motors’ European branch for the Insignia and Astra models. The adaptive cruise control is one of them, along with OnStar and many others.
Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland. Full profile
Would you like AUTOEVOLUTION to send you notifications?
Google News