Photo: Lexus
It's obvious that Lexus moved a lot in the right direction recently, adding more value and excitement to their vehicles while also fitting them with a very stylish design.
And the company’s strategy is already giving positive results, as a recent study conducted by Lippincott shows that consumers found the Lexus brand to have its best days ahead of it.
Based on 30,000 consumers, the survey placed Lexus on the head of the list, with a Brand Momentum Score of 5.5, with about six times more people claiming their excitement for the company’s future. Next on the list comes BMW with 4.6, after which Toyota comes with a 4.4 ratio, shortly followed by Mercedes-Benz with 4.38 and then Audi on fifth with 4.2.
According to the study, the brands with the highest brand momentum have four things in common - they are distinctive, authentic, relevant and immersive. But only one manages to ace all of them, and that is Lexus.
Based on 30,000 consumers, the survey placed Lexus on the head of the list, with a Brand Momentum Score of 5.5, with about six times more people claiming their excitement for the company’s future. Next on the list comes BMW with 4.6, after which Toyota comes with a 4.4 ratio, shortly followed by Mercedes-Benz with 4.38 and then Audi on fifth with 4.2.
According to the study, the brands with the highest brand momentum have four things in common - they are distinctive, authentic, relevant and immersive. But only one manages to ace all of them, and that is Lexus.
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