Photo: Lincoln
In an effort to overhaul the once great Lincoln automobile brand, chief designer Max Wolff will step down from his position, letting David Woodhouse take over the design department. Like Wolff, the Australian is a veteran in the world of car design, having previously worked for Cadillac.
The automaker is ready to invest circa $1 billion in four new models scheduled to be launched over the next four years. This high-level change hasn't been commented by Lincoln officials, even though Wolff was the man behind the redesigned MKZ. The midsize sedan bearing the Lincoln badge is responsible for a 36 percent sales increase in the U.S.
However, Max Wolff won't leave the design team for good. The former chief designer will oversee the exterior design team, as the brand prepares to launch two very important new models: the 2015 Navigator and the 2015 MKC crossover.
Aussie designer David Woodhouse has a history with the Ford Motor Company, having been in charge of design of the former Premier Automotive Group, which comprised of car manufacturers once owned by Ford such as Aston Martin, Volvo, Jaguar and Land Rover. After that, he headed Ford's advanced design studio in California.
Lincoln hopes that its new range of vehicles will be able to compete in North America with established premium brands from overseas like Audi, Lexus and Mercedes-Benz, just to name a few. We'll be keeping those fingers crossed, Lincoln!
However, Max Wolff won't leave the design team for good. The former chief designer will oversee the exterior design team, as the brand prepares to launch two very important new models: the 2015 Navigator and the 2015 MKC crossover.
Aussie designer David Woodhouse has a history with the Ford Motor Company, having been in charge of design of the former Premier Automotive Group, which comprised of car manufacturers once owned by Ford such as Aston Martin, Volvo, Jaguar and Land Rover. After that, he headed Ford's advanced design studio in California.
Lincoln hopes that its new range of vehicles will be able to compete in North America with established premium brands from overseas like Audi, Lexus and Mercedes-Benz, just to name a few. We'll be keeping those fingers crossed, Lincoln!
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