Lincoln Chosen to Represent Craftmanship of Luxury

Ford’s luxury brand Lincoln has partnered with Hearst Magazines for a print and online interactive idea series that focuses on the craftsmanship of luxury.  Renowned artisans are featured in their respective crafts of jewelry, fashion and culinary arts, sharing perspectives of how ideas rooted in tradition can evolve into something fresh and modern for the luxury consumer.

The intent is to engage with readers in ways that inform, enlighten, and bring new focus to notable artisans who understand key elements of luxury and constantly innovate for their craft in unique ways.

As part of the New Century Craftsmanship Idea Series, Lincoln and Hearst will run print ads in July and August issues of select Hearst magazines featuring chef Richard Blais, jewelry designer Karen Erickson, and men's fashion designer Kevin Stewart. Additionally, an online series of videos spotlights three featured artists plus Max Wolff, Lincoln Director of Design, and explores the creative process that celebrates their approaches to luxury craftsmanship.

"True craftsmanship starts with personal experiences that inspire creativity in taking ideas to the next level," said Lincoln's Wolff. "Driving a Lincoln is an extension of the individual, and we create luxury by giving people personal experiences that transcend just driving an automobile – much like crafting jewelry, food or men's shirts."

"We are thrilled to be partnering with Lincoln to bring its 'New Century Craftsmanship Ideas' concept to life through the pages of our magazines by showcasing notable artisans who exemplify the convergence of tradition and innovation," added Michael Clinton, president, marketing and publishing director of Hearst Magazines.