Lexus Teases LF-SA Concept Before Displaying It in Geneva

Lexus LF-SA Teaser Photo 1 photo
Photo: Lexus
They say advertising is the soul of business but in the automotive realm, photo and video teasing are the soul of, well, kind of everything, as manufacturers are keeping enthusiasts on their toes prior to a concept or new model launch. So here’s Lexus, doing the exact same thing ahead of the 2015 Geneva Motor Show.
After a tweet sent “by mistake” from Lexus’ official Twitter account holding a picture described as showing the LF-SA concept (and eventually deleted shortly after), the Japanese carmaker managed to buck up and published the same photo, confirming that this is the “all-new” LF-SA concept ready to make its debut next month in Geneva.

As you might expect, details are extremely scarce but luckily, the picture has something to say about the concept’s design. Besides looking like the big black beast Leonidas had to defeat before becoming a true Spartan warrior, just waiting in dark to be provoked, the so-called LF-SA concept features the notorious aggressive front fascia, LED headlights and a prominent spindle-shaped grille.

Bearing in mind that this is Lexus we’re dealing with, the concept also features the cheeky boomerang-shaped LED daytime running lights and will most likely receive a distinctive hood. Or, as Lexus puts it, “an illustration of Lexus’ passion for upcoming design trends”. The LF-SA is also being described by Lexus officials as “a driver-focused vehicle” but we’re definitely not buying that until we see and get a feel of the real thing, if the Geneva-bound prototype is ever to materialize into a production vehicle in the next years or so.

As we reported earlier today, Lexus might be also on the verge of breaking into the small premium city car segment thanks to a concept which could debut on the Swiss stage at the 2015 Geneva Motor Show.
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