Photo: Lexus
Founded in September 1989, Lexus came to be as a response to the growing demand for luxurious sedans. Fast-forward to the present day, and Lexus sales exceed 10 million vehicles.
Searching for new markets, Toyota prepares to roll out the posher brand in Mexico. Towards the end of 2021, five dealerships are set to open in places such as Guadalajara, Monterrey, and Mexico City.
Even though sales in the automotive segment dropped 12 percent last year in Mexico, demand for luxury vehicles is increasing. Automotive News reports that BMW sales rose 15 percent while Mercedes-Benz grew 16 percent. Curiously enough, “sales at Jaguar Land Rover more than doubled last year” in this part of the world.
The lineup will include full-size models such as the LX and LS, the ES sedan, as well as crossovers such as the UX, NX, and RX. These models are all available with hybrid options, and Mexico has been receptive to hybridization as of late. "We are convinced that this is the right moment to introduce Lexus into the Mexican market," said Bob Carter, executive vice president of sales at Toyota Motor North America.
Lexus sold the 10 millionth vehicle in February 2019. No fewer than 1.45 million were delivered with hybrid options, and hybrid sales jumped 20 percent in 2018 according to the Japanese automaker. Including conventional powertrains, the grand total for 2018 is 698,330 vehicles worldwide.
“Lexus continues to enjoy substantial growth around the world, expanding its footprint in emerging markets as well as reaffirming its strength in established ones,” said president Yoshihiro Sawa. Over in Europe, the people in charge of the numbers expect to sell 100,000 vehicles, up from 76,188 in 2018.
Turning our attention back to the models mentioned a few paragraphs ago, the UX is the most affordable at $32,000 for the 2.0-liter engine and $34,000 for the hybrid. The NX is $36,485, the RX retails at $43,670, and LX starts at $86,080 before destination charge. As for the ES and LS, make that $39,600 and $75,300 over in the United States.
Interestingly enough, Lexus chose not to bring the IS, GS, and GX to Mexico. Even stranger is the lack of coupe models such as the RC and LC. Speaking of which, the LC F is right around the corner with a twin-turbo V8 engine!
Even though sales in the automotive segment dropped 12 percent last year in Mexico, demand for luxury vehicles is increasing. Automotive News reports that BMW sales rose 15 percent while Mercedes-Benz grew 16 percent. Curiously enough, “sales at Jaguar Land Rover more than doubled last year” in this part of the world.
The lineup will include full-size models such as the LX and LS, the ES sedan, as well as crossovers such as the UX, NX, and RX. These models are all available with hybrid options, and Mexico has been receptive to hybridization as of late. "We are convinced that this is the right moment to introduce Lexus into the Mexican market," said Bob Carter, executive vice president of sales at Toyota Motor North America.
Lexus sold the 10 millionth vehicle in February 2019. No fewer than 1.45 million were delivered with hybrid options, and hybrid sales jumped 20 percent in 2018 according to the Japanese automaker. Including conventional powertrains, the grand total for 2018 is 698,330 vehicles worldwide.
“Lexus continues to enjoy substantial growth around the world, expanding its footprint in emerging markets as well as reaffirming its strength in established ones,” said president Yoshihiro Sawa. Over in Europe, the people in charge of the numbers expect to sell 100,000 vehicles, up from 76,188 in 2018.
Turning our attention back to the models mentioned a few paragraphs ago, the UX is the most affordable at $32,000 for the 2.0-liter engine and $34,000 for the hybrid. The NX is $36,485, the RX retails at $43,670, and LX starts at $86,080 before destination charge. As for the ES and LS, make that $39,600 and $75,300 over in the United States.
Interestingly enough, Lexus chose not to bring the IS, GS, and GX to Mexico. Even stranger is the lack of coupe models such as the RC and LC. Speaking of which, the LC F is right around the corner with a twin-turbo V8 engine!
Google News