The money raised will go to the charities Help for Heroes, the Rugby Players’ Benevolent Fund and the RFU Injured Players Foundation. The event will be held annually and the organizers plan to bring in £1.5 million for good causes over the next five years.
“The Great British Bike Ride is not a race, it’s a great way of making new friends, sharing a wonderful sporting experience and raising money for some excellent good causes,” Rugby legend Richard Hill said.
“With Lexus’s generous support, we are able to organize an event with excellent support and assistance for all the riders taking part. It is anticipated that the reception by the Twickenham crowds will be fantastic.”
“Lexus is all about the pursuit of perfection and we are pleased to offer our support to all those men and women who will be doing their utmost on two wheels to bring in funds for well-deserving charities,” Paul Marshall, Lexus General Manager Marketing and Strategy, said in a release.
To mark the event’s debut Lexus also brought one of its two existing Hybrid Bicycles to the UK. The concept features an electric eight-speed transmission and lightweight carbon fibre construction, built using the same technology that was used on Valentino Rossi’s MotoGP motorcycle.