Photo: Lexus
It is vital for an automaker to have feedback on which of their vehicles are most appealing to the customers. Appealing vehicles tend to leave the dealership more faster, command higher transaction prices and are more likely to create owner loyalty when they are ultimately traded-in.
And this is were J.D. Power surveys kicks in, with the latest 2013 U.S. Automotive Performance, Execution and Layout (APEAL) Study, which serves as an industry benchmark for new-vehicle appeal.
"Appealing vehicles are simply good news for both consumers and automakers," said David Sargent, vice president of global automotive at J.D. Power. "Even within the same vehicle segment, consumers are willing to spend substantially more on vehicles that they find attractive, provide the performance and utility they are looking for and have well-executed interiors. These vehicles also sell more quickly."
On a scale from 0 to 1000 points, Lexus scored 847, taking top place in the Japanese luxury segment. Lexus is also just 37 points behind the APEAL leader Porsche.
"Appealing vehicles are simply good news for both consumers and automakers," said David Sargent, vice president of global automotive at J.D. Power. "Even within the same vehicle segment, consumers are willing to spend substantially more on vehicles that they find attractive, provide the performance and utility they are looking for and have well-executed interiors. These vehicles also sell more quickly."
On a scale from 0 to 1000 points, Lexus scored 847, taking top place in the Japanese luxury segment. Lexus is also just 37 points behind the APEAL leader Porsche.
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