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Lexus Promoting Doughnuts... with an RC F and a Twist

What you’re about to see next can be easily marked as one of the best ads you’ve ever seen. Why, because it tricks you with some sort of interactivity, messes with and then rewards you for not rushing into things.
Lexus RC F doing a perfect doughnut 1 photo
Photo: screenshot from Youtube
It all starts with the title, which draws you in to see a fresh new orange Lexus RC F doing some of the best smoky doughnuts you’ve ever seen.

You, click it but then it looks like you’ll first have to watch one of those boring overlay ads YouTube uses for quite some time. It’s something about the Lexus Golden Opportunities sales event the automaker does each year. Jesus... a car company making you watch one of their own commercials right before watching one of their clips which are basically promoting one of their sportscars...

Normally, you’ll just eagerly wait until the “You can skip to video in ...” countdown reaches 0 so you can see the actual video, but just as you move your cursor to the certain link, the guy in the ad stops and tells you not to miss any golden opportunities and listen to what he’s got to say first.

We don’t want to spoil the experience by telling you what to do. It’s up to you if you want to skip past the commercial or not. What we can tell you though, is that unfortunately, the orange beast in the video isn’t part of the sales event.

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