Photo: Lexus
Performance, a famous badge and expensive features aren't the only things that matter in the premium car segment. The buying experience and customer care are just as important for anybody who's willing to part with more money than the norm. Even though Lexus has only been selling cars in Britain since 1990, far behind Mercedes or Audi, it's established itself as the number one car dealer in the country.
Auto Express magazine awarded Lexus the title of "Best Car Dealer" for the second year in a row today. This achievement is doubly important since the award is decided not by the editors, but by over 50,000 real-world experiences of Britain’s motorists.
Giving the Japanese brand new life, the refreshed CT 200h compact was launched in Britain at the beginning of the year, joining the all-new IS sedan from 2013. They will be accompanied soon by the NX premium SUV, a direct competitor to the BMW X3 that's expected to become their global best seller.
Sales results for 2013 have shown that customers have been quite responsive to the latest Lexus designs, especially in the case of the fourth generation Lexus IS executive saloon. Total Lexus UK sales in 2013 were 9,014, equal to a 0.4 per cent share of the total market.
“Ever since Lexus arrived in the UK in 1990, we have been committed to delivering the finest customer experience in every aspect of our business. By embracing innovation and new technologies and by listening to what our customers want, we have been able to push the boundaries further, year after year. We are proud of our performance in the Driver Power survey this year, an achievement that has been delivered thanks to the commitment of everyone within Lexus, and the genuine appreciation and enthusiasm of our customers,” said Richard Balshaw, Lexus Director.
Giving the Japanese brand new life, the refreshed CT 200h compact was launched in Britain at the beginning of the year, joining the all-new IS sedan from 2013. They will be accompanied soon by the NX premium SUV, a direct competitor to the BMW X3 that's expected to become their global best seller.
Sales results for 2013 have shown that customers have been quite responsive to the latest Lexus designs, especially in the case of the fourth generation Lexus IS executive saloon. Total Lexus UK sales in 2013 were 9,014, equal to a 0.4 per cent share of the total market.
“Ever since Lexus arrived in the UK in 1990, we have been committed to delivering the finest customer experience in every aspect of our business. By embracing innovation and new technologies and by listening to what our customers want, we have been able to push the boundaries further, year after year. We are proud of our performance in the Driver Power survey this year, an achievement that has been delivered thanks to the commitment of everyone within Lexus, and the genuine appreciation and enthusiasm of our customers,” said Richard Balshaw, Lexus Director.
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