These commercials, which can be watched below this article, show the “darker side of green” of the CT, a hybrid with aggressive styling and dynamic handling. Three of the spots make use of photo-real computer generated images with only the interior shots being live action.
Taken separately, the “Escape” spot features a Matador Red CT racing through the streets in a hyperkinetic chase scene, intercut with images of the vehicle’s interior. The CT approaches a brick wall on a dead end street. Instead of slowing down, the driver speeds up and smashes through the wall into a world of color. The voiceover reads, “Escape convention. Escape definition. Escape compromise… Welcome to the darker side of green.”
The second commercial, “Challenge”, takes place in a surreal urban environment. The roads, sidewalks and buildings shift perspective, while the CT navigates the changing terrain as it races to the escape route.
Spot number three, “Forge,” was originally created for the African American market, but will also run in general rotation. In this ad, a squadron of CTs is seen forging its own road, traveling toward a wall of skyscrapers. Roads open and obstacles vanish as the CTs penetrate the city. Actor Hill Harper appears in the spot and provides the voiceover—declaring the CT is, “Just what you need to forge your own path.”
“Details,” the final spot, focuses on the handling, interior, styling and the fuel efficiency of the CT. Featuring a glowing red CT as it handles the curves of the road in a night time cityscape, this spot was developed in both Spanish and English and will run in select areas.
Google News