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Lexus Chief Engineer Explains the New IS Model

Lexus IS on the road 1 photo
Photo: screenshot from Youtube
The 2014 Lexus IS represents the Japanese automaker’s obsession with comfort, efficient dynamics and driver’s experience.
Chief Engineer on the new IS Junichi Furuyama explains in the following video how the new sporty sedan was developed as the brand was shifting towards a more emotional image.

He explains how the new car “responds faithfully to the driver’s intention”, sometimes doing slightly better than the driver expects and thus removing the need to constantly correct steering or acceleration. Performances that are close related to a more relaxed and fun driving experience.

The 2014 Lexus IS scored high numbers in every test conducted by reviewers and it’s not surprising considering its overall feeling that makes you press the gas pedal more. Find out more about the brand new car and the technology behind it the video bellow.

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