Photo: Lexus
Lexus has entered into a multi-year agreement with MLS’ Houston Dynamic FC soccer club, as well as the Houston Dash and the BBVA Stadium. The Japanese brand will act as the exclusive luxury automobile partner for the three sports entities and focus on bolstering the fan experience during game days.
As per this new agreement, the BBVA Stadium’s all-inclusive premium seating area will now be known as the Lexus Club, where guests can enjoy air conditioning, a private full-service members-only bar, plus all-inclusive food and non-alcoholic beverages during the games.
“We are thrilled to welcome Lexus to our Club family and to introduce our fans to the new-look Lexus Lounge this season,” said club president John Walker. “The Lexus brand is synonymous with luxury and enjoyment, and we couldn’t imagine a better partner to align with the premium experience at BBVA Stadium.”
Lexus will also act as the presenting sponsor for the club’s year-end awards celebration, set to return in late 2021—this is where they dish out MVP awards, Players’ Player of the Year, Defender of the Year, that sort of thing.
That’s not all. If you happen to drive a Lexus and you’re on your way to a game, make sure to park your car at the Lexus Lot, located off of Texas Ave. at Bastrop St. on the north end of BBVA Stadium. If you’re among the first 75 Lexus owners to arrive there, you’ll receive complimentary parking during match days, as well as free car washes at select Dynamo matches.
During both Dynamo and Dash match days, Lexus drivers will also receive an exclusive 10 percent discount at the Adidas Dynamo Team Shop inside the stadium simply by presenting their Lexus key fob upon checkout.
"Lexus is proud to partner with the Houston Dynamo Football Club and offer incredible fan experiences at BBVA Stadium," stated Lexus exec Adelmo Chaparro. "Houston has amazing sports fans and this partnership gives us an opportunity to engage with current and potential Lexus owners throughout the community."
“We are thrilled to welcome Lexus to our Club family and to introduce our fans to the new-look Lexus Lounge this season,” said club president John Walker. “The Lexus brand is synonymous with luxury and enjoyment, and we couldn’t imagine a better partner to align with the premium experience at BBVA Stadium.”
Lexus will also act as the presenting sponsor for the club’s year-end awards celebration, set to return in late 2021—this is where they dish out MVP awards, Players’ Player of the Year, Defender of the Year, that sort of thing.
That’s not all. If you happen to drive a Lexus and you’re on your way to a game, make sure to park your car at the Lexus Lot, located off of Texas Ave. at Bastrop St. on the north end of BBVA Stadium. If you’re among the first 75 Lexus owners to arrive there, you’ll receive complimentary parking during match days, as well as free car washes at select Dynamo matches.
During both Dynamo and Dash match days, Lexus drivers will also receive an exclusive 10 percent discount at the Adidas Dynamo Team Shop inside the stadium simply by presenting their Lexus key fob upon checkout.
"Lexus is proud to partner with the Houston Dynamo Football Club and offer incredible fan experiences at BBVA Stadium," stated Lexus exec Adelmo Chaparro. "Houston has amazing sports fans and this partnership gives us an opportunity to engage with current and potential Lexus owners throughout the community."
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