Lexus Adds Drums to Quiet Revolution

Lexus is starting a Quiet Revolution this week, as the carmaker is introducing a new marketing campaign for the CT200h. The automaker has big plans for its premium hybrid compact, as it is relying on Kylie Minogue and some of the world’s top drummers to bring the vehicle to the public’s attention.

“The musicians that feature in the television commercial, Drum Roll, represent the full spectrum of the music scene, from Pauli Stanley McKenzie from Gorillaz Sound System and ex-Smiths member Mike Joyce, to Joji Hirota and the Taiko Drummers and big band sticksman Vince Dunn. Filmed in an equally wide range of locations – including almost 30 musicians gathered in the wide open spaces of London’s Bushy Park – they provide a loud and attention-grabbing prelude to the refined quietness of the CT 200h, with Kylie at the wheel,” explains the press release.

The Quiet Revolution ad will be aired during prime time on British television and also ride the social media waves, as the automotive producers wants to make sure that the vehicle is properly placed on the market.

“We believe the CT 200h is a revolutionary vehicle, bringing full hybrid technology to the luxury compact market for the first time. Our Quiet Revolution campaign is a perfect way of introducing this to the widest possible audience,” said Belinda Poole, Lexus Director.

“Kylie is an ideal brand ambassador for Lexus as not only does she have immense appeal, she is also innovative and has a great personality which will reach out and connect with new customers that the CT 200h will bring to Lexus.”