This time we have to admit we are pleased with the result. Having Leslie wear a collection of Haute Couture from top designers such as Karl Lagerfeld, Marcel Ostertag and Thomas Kirchgrabner, while accompanied by the BMW S1000 RR shows a more feminine, still powerful side of the renowned female motorcyclist.
"There are so many motorcycle manufacturers that combine motorcycles and women in an artless and sleazy way, that I thought there just had to be a better way of doing it," said Hofmann. "I had no intention of putting a naked woman on a bike, and it was very clear to me that the bike had to be the S1000RR superbike in the same colour that people have seen on the racetrack in 2009. I didn’t want the bike to fade into the background either – showing the name of the manufacturer was also very important for me, because it made the feeling of a pit stop and racetrack environment much more authentic," he adds.
The 33-year-old American rider currently holds multiple land speed records, and during last September’s speed trials at Bonneville Salt Flats in Utah, she achieved a top speed of 246.6 mph (396.864 km/h) and set an average speed of 240 mph (386.2 km/h).
For Art Director Dirk Meycke, Leslie and the BMW S 1000 RR was the best possible fusion between fashion and technology. “It was a challenge but in the end we achieved a nice balance. Black clothing is often difficult to photograph because you can get a loss of texture and contours. As for the S 1000 RR, it’s not an easy process because you have to highlight certain parts and darken others that you don’t want to emphasise. It’s a process that is a bit more complicated than a typical fashion or beauty retouching because you don’t want the model to look like a robot, but the motorcycle still has to look very strong, technical and masculine,” said Meycke.
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