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Lenny Kravitz Promotes the 2011 Jeep Wrangler

The Jeep brand today released a teaser video of its upcoming advertising campaign for the 2011 Wrangler, which reveals the fact that four-time Grammy award winning artist, Lenny Kravitz, will be featured it. In fact, the ads will include a new track, "Rock Star City Life," from his highly anticipated ninth studio album, "Black and White America."

Additional commercials for the 2011 Jeep Wrangler will also debut exclusively on the Jeep brand's social media outlets throughout June. The 2011 Jeep Wrangler comes with an all -new interior that delivers rich styling with significantly upgraded touch surfaces, occupant comfort and versatility, and a premium appearance courtesy of an all-new body color hard top for the popular Sahara model.

"The Jeep brand is pleased to feature Lenny Kravitz and his music in the advertising campaign for the 2011 Jeep Wrangler," said Mike Manley – Jeep Brand President and CEO, Chrysler Group LLC. "Not only is Kravitz an outstanding singer, songwriter and performer, he is a long-time Jeep owner and fan of the brand. Kravitz shares and understands the core values of the Jeep brand that include an authentic style, a no holds barred-adventurous approach to life, as well as mastering the ability to withstand the test of time."

The 2011 Jeep Wrangler campaign launched with two new broadcast commercials, "Extraordinary Adventure Swamp" and "Swamp Thing." In "Extraordinary Adventure" that you can watch below this article, viewers will watch Kravitz in a journey meant to illustrate that adventure is never ordinary in a Jeep Wrangler.

"In my experience this is the perfect partnership for me," said Lenny Kravitz. "The Jeep Wrangler is a rugged classic. I've been driving the same one for 16 years and I refuse to get rid of it – If it ain't broke, don't fix it."

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