Legacy in Motion Company of the Year: GM

In 2009, American manufacturer GM was in disarray. Bankrupt, in over its head in government debt, fighting to shed assets and dealers and not be blamed for it in the process, pretty much with no prospects.

In 2010, we've seen an incredible comeback, at times so incredible that it's hard to digest. GM repaid its cash debts to the US and Canadian governments, kicked off a successful IPO and now has been named Legacy in Motion Company of the Year by the Michigan Chronicle, the state’s oldest African American newspaper.

"General Motors has a long, proven track record of community, inclusion and commitment to the city of Detroit,” Chronicle Publisher Sam Logan said. “It is only fitting that we recognize and celebrate their efforts to support our community during a time when many others have walked away.”

Aside for GM, two of the carmaker's marking figures, Joel Ewanick and Bob Socia (the vice president of US Marketing and vice president of Global Purchasing and Supply Chain, respectively), were named Legacy in Motion Executives of the Year.

“I’m proud to work for a company that actively embraces a diverse workforce, a diverse supplier base and a diverse dealer network,” said Eric Peterson, GM Vice President of Diversity . “I have always believed that understanding and embracing our differences makes us stronger and helps GM win in the marketplace.”

Is this award important for GM? Well, in the fight for better exposure, anything goes. Especially awards which honor “citizens who display the highest level of leadership, commitment to excellence and unparalleled achievement.”