NBA star LeBron James might drive a Ferrari 458 Spider in his real life, but in Kia’s vision a basketball champ of his size drives the K900. And it’s not the everyday ride he takes everywhere and anytime, but according to this new ad it’s also the perfect place where The King escapes from the noise, something not even his house can offer.
The two-time NBA championship winner might be Cleveland Cavaliers’ small forward you like watching shoot the hoops, but off the court LeBron Rymone James is just a normal person like we all are. Well, sort of.
Four NBA Most Valuable Player Awards, two NBA Finals MVP Awards, two Olympic gold medals and a NBA scoring title make him a sports star which implies a different lifestyle. You drive a Prius, he drives a Ferrari. You have one phone, he has at least two. You have a studio, he lives in a beautiful penthouse. You earn 1/10 a year of what LeBron makes in a month. Other than that, Kia’s right, you have similar lives.
Living the jokes behind for a second here, the new video is simply pointing out what Kia’s newborn features mean. Elegant style, balanced proportions and advanced technology make the new luxury sedan fit for a king, even a 6ft 8 in (2,03m) weighing 250 lb (113 kg) kind of royalty.
Lebron is seen finally finding peace and comfort in the backseat of his car, as he relaxes his legs and takes advantage of the superb interior craftsmanship and materials.
In case you’re wondering, let us remind you that LeBron will be starring in Kia’s ads for some time since he is the company’s main star promoting the K900 model around US.
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